Quick Answer:
Days on Market (DOM) can shape a buyer’s first impression before they even tour the property. In San Francisco, a high DOM can raise questions about pricing and demand, while in Marin, a longer market timeline is more common—but it still matters strategically.
How Does Days on Market Affect Perception?
Days on Market (DOM) is one of the clearest signals buyers and agents use to assess a property’s momentum. In San Francisco, where competitive pricing and quick activity are the norm, homes that linger more than two to three weeks often trigger assumptions about overpricing or hidden issues. Even if the home is in great shape, buyers may interpret a long DOM as a sign that “something must be wrong,” leading to lower offers or less urgency.
In Marin, market rhythms are different. Properties, especially larger homes or unique estates, can take longer to find the right buyer. A longer DOM isn’t automatically negative, but it still shapes perception. Buyers may think there’s room to negotiate or question why the home hasn’t sold. Price positioning, presentation, and communication become key tools to control the narrative.
Strategically, pricing correctly from the start is the best way to keep DOM low. If a property does stay on the market longer than expected, consider a price adjustment, fresh marketing, or temporary withdrawal and relaunch to reset perception. Understanding how DOM plays into buyer psychology can help sellers avoid the “stale listing” trap and maintain leverage during negotiations.
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Oliver Burgelman | Vanguard Properties
📍 San Francisco & Marin
📞 415-244-5846
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