612 Buchanan Street just sold for $950,000—26% over asking! With the right marketing and negotiation, we helped our sellers achieve a $201,000 premium in Hayes Valley’s competitive market.
Before it hit the market, we shared an in-depth look at what made this condo so special - read our original feature on 612 Buchanan Street here.
Now, let’s take a closer look at how smart strategy, strong marketing, and expert negotiation led to this exceptional result.
📍 The Strategy Behind This Over-Ask Sale
1️. Pricing for Maximum Buyer Demand
Many sellers fear listing too low, but when done strategically, it can create a competitive environment that drives the price higher. For 612 Buchanan St, we positioned the home at an attractive entry point to capture interest from a broad pool of buyers.
The result?
• Multiple offers within days
• Highly competitive negotiations
• A final sale price 26% over list!
2️. Pre-Market Preparation & Targeted Exposure
First impressions matter. Before listing, we ensured the property was market-ready with:
✅ Professional photography & listing presentation to capture attention
✅ Highly targeted digital marketing to reach motivated buyers
✅ Email outreach & agent networking to increase interest
The home attracted strong buyer interest, setting the stage for multiple offers and competitive bidding.
📌 Related Article: Curious about what made 612 Buchanan such a desirable home?
Click Here - Check out our original deep dive into the property before it hit the market.
3️. Expert Negotiation to Secure the Best Offer
With multiple buyers making offers, the key was navigating negotiations to secure the best price and strongest terms.
• We ensured the top offer wasn’t just the highest price, but also had strong financing and minimal contingencies.
• The result? A seamless closing at $950,000—well above the seller’s expectations.
Inside 612 Buchanan Street: See How This Home Sold 26% Over Asking!
Have a Question? Click Here To Get In Touch!
📊 What This Means for SF Homeowners
✔️ Strong buyer demand still exists, especially with the right marketing strategy.
✔️ Pricing strategically leads to better results than overpricing and sitting on the market.
✔️ Marketing matters—targeted exposure maximizes competitive offers.
Selling a home in San Francisco requires the right marketing, pricing, and negotiation strategy. If you’re considering selling and want to see how we positioned this property for success, check out our original blog post - what made 612 Buchanan a standout listing.
If you’re considering selling, this is a clear example of how the right approach can drive success.
📢 Wondering what your home could sell for in today’s market? Let’s talk strategy
💡 Your home might be worth more than you think! Curious about your home’s value? Get a Free Home Valuation
📞 Looking for a competitive selling strategy? Let’s discuss how to get top dollar in today’s market. Contact Oliver Today
